Peers paper on Health Care Provider and Faith Diversity Essay Example for Free

Peers paper on Health Care Provider and Faith Diversity Essay Please find attached Rimas paper. Here are the assignment instructions for the peer review: Your instructor will assign and send you a peers paper on Health Care Provider and Faith Diversity. Your job is to critically read the assignment and make corrections/comments using track changes and comments in Microsoft Word. Be sure to assess the paper using the following criteria: 1. Does the paper provide sufficient evidence for its hypothesis or claim? 2. Does the flow of the paper and sentence structure make sense? 3. Should it be organized in a different manner? 4. Are all the items listed in the assignment guidelines and rubric covered and in sufficient depth? This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment. Please submit your completed peer review assignment similar to your submission of previous essays, rather than replying here in the Individual Forum. â€Æ' The purpose of this paper is to identify and elaborate the characteristics of a healing environment, challenges and barriers associated in instituting the atmosphere for effective patient outcomes that will not only treat the patient illness but to help the patients to heal as a whole and biblical passage that support the concept of healing hospital from a nursing perspective. According to Florence Nightingale nurse’s role is to provide external environment and fosters internal environment necessary to heal the patients. We as nurses can manage the health and wellbeing of our patients and their families by providing them high quality, kindhearted care that will collaborate with care of the body, mind and spirit which in turn results in effective patient healing. Benefits  acquired from creating a healing environment has led many hospitals to integrate features that will help lessen stress associated with the illness and promote healing for patient and the family. Healing is not curing an illness by treating the symptoms, eradicating disease or following treatment plan as, a lot of time you are cured but not healed. An example that describe this concept is a person with a chronic illness such as cancer, is peaceful despite of her illness, loss of function rather than grieving for her illness and angry as she has healed from cancer. Healthy healing environment is meant to promote harmony of mind, body and spirit by providing a patient centered care that fulfills the spiritual, social and physical needs of patients. This idea of healing hospital will lower the cost of healthcare, by focusing on specific needs of the patients and create a better healing environment by reducing stressors in the hospitals which be later described in the paper. We as nurses play an important role in addressing the spiritual needs of our patients and incorporating this spiritual needs in plan of care will help facilitates the coping mechanism in our patients. Here in this Paper we are going to discuss about Mercy Gilbert Medical centre which is one of the famous healing hospital which has three key components that facilitates healing that is related to spirituality. Three key parts of this healing atmosphere are as follows: 1) A healing physical environment which includes implementing measures to keep the environment quiet to promote peaceful sleep that help in faster recovery by reducing the sources of noise such as eliminating over head paging or only in time of emergencies by carrying wireless for direct connection, soundproofing with sound absorbing ceiling, avoiding loud cleaning machines rolling down long hallways or replacing patient care areas with carpets and installing silencer to cleaning machine prevent noise created by it (Ebers t, 2008). Prevention of stressors such as noise, glare and poor air quality are shown to have increases patient blood pressure, heart rate and reduce oxygen levels due to environmental concerns. 2) The Integration of appropriate work design and technology plays an important part in enhancing the process of healing such as thoughtful layout that makes easier for frail patients to move around independently, Private patient rooms with larger space for storage of supplies, computer for charting, sink for hand washing, amenities that make it easier for family member to stay overnight. Also it  could reduce risk of infections, provides patient privacy and prevents any disturbances, promote peaceful sleep and caregivers can discuss private matters more freely without hesitating and maintains patient dignity which for some patients may be very stressful (Eberst, 2008). It allows portable equipments to easily move in and out from these rooms and patient does not needs to be transferred to any other room for x rays or procedures while maintaining privacy etc. use of colors, images and appropriate signs to help patient and family find their destination. Separate elevators were designed for patient transfers providing privacy and safety. Patients at this hospital were getting the benefits of most recent digital technology in specialty testing areas which help to get quick results rather than waiting for long hours and creating a stressful situation for patient and family. Primary care providers were able to access results from their personal device at any place which make it easier and convenient to make decision and planning treatment. Hospital designs and interior should be planned in the way that it allows natural light through large windows from where they can get more sunlight which can be helpful to lessen depression; fresh air by helping them to get engage with scenery can extensively reduce their tension, irritation and promote enjoyable thoughts. Skylight system provides in room entertainment such as comedy channel, healing music which promotes laughter therapy and healing. Patients were provided with education specific to their needs as well as patient satisfaction survey which helps staff to improve the patient care. Instituting advance technology with caring environment that delivers highly qualified, loving and patient centered compassionate care has helped this hospital to achieve effective patient healing (Eberst, 2008). 3) A culture of Radical Loving Care at Mercy Gilbert medical centre offers kindhearted care that enhance faster recovery of patients through a holistic approach that not only meets patients bodily needs but also their emotional and religious needs. They hire their employees not only on the basis of the skills but they look for those that consider the work as their passion, rather than just a profession, always willing to help people and go an extra mile for fulfilling their needs. They make sure that every encounter with the patients and families by the staff members is a sacred encounter. Touch Pads outside each patient room encourage the person entering patient rooms to reflect on their role that  can help patient in healing. All this efforts in providing compassionate care helped the patients, families, caregivers and the staff to make the stressful time into a peaceful situation (Eberst, 2008). Some of the barriers that prevent nurses or healthcare team to provide healing environment are as follows: As we all might be familiar with the fact that due to crisis in the health care field, many of the health care organization are working short staffed which means higher nurse patient ratio that results in burnouts and less attention and time spent with patients that they deserve to talk to their nurses regarding their health and concerns, physicians are encouraged to see more patients per day that can shorter interaction between physician and patient and it changes the way they were served (Dunn, 2010). Addressing the spiritual needs of the patient is very difficult especially when you are running out of time due to heavy workload and making sure that every patient is medicated and every task that needs to be fulfilled for the assigned patients is completed can be a barrier in creating a healthy and healing environment. Other possible barriers could be noisy environment due to loud intercoms, overhead pagers, disturbances from transferring patients from one place to another, cleaning machines can interrupt patient sleep which is important for early healing, Medical errors due to stress from all day noise and distractions, failing to address cultural, and spiritual needs due to language barriers can prevent from creating optimal healing environment (Dunn, 2010). The biblical passage that supports the concepts of healing hospital is â€Å"Behold, I will bring it health and cure, and I will cure them, and will reveal unto them the abundance of peace and truth† by Jeremiah 33:6 of King James Version which is describing the aim of a therapeutic hospital that is not only to cure the disease process or the symptoms but along with curing they are encouraging their staff members to address and fulfill the patients emotional and spiritual needs to heal them with compassionate, loving care, as we are aw are of the fact that a lot of times patients are cured but not healed due to lack of addressing their spiritual wellbeing. Healing hospital focuses on treating the patients physically, emotionally and spiritually to provide them peace, comfort and security. Positive experiences among all the members of health care team in providing holistic patient care will result in harmonious work environment, patient satisfaction, improved patient outcomes as well as help  caregivers in identifying the importance of their hard work and dedication towards saving peoples life and help them regain peace, comfort and happiness which is a necessary concept in creating healing environment. References: Dunn, L. (2010). CREATING HEALING ENVIRONMENTS: A CHALLENGE FOR NURSING. Online Journal Of Rural Nursing Health Care, 10(2), 3-4. Eberst, L. (2008). Arizona medical center shows how to be a healing hospital. Health Progress, 89(2), 77-79. Retrieved from http://search.proquest.com/docview/274635012?accountid=7374 40.0 %Comprehension of concepts of a Healing Hospital Reveals inaccurate comprehension of material and lacks the ability to apply information. Displays a lack of comprehension but attempts to apply information. Presentation of material does not meet minimal requirements of the assignment. Demonstrates no critical thinking aspects. Exhibits comprehension of the material and attempts to integrate it with outside material. Information represents basic thought and formulation of Healing Hospital concepts, values, and practices. Demonstrates integrative comprehension. Student exhibits thorough and thoughtful processing of material. Evidentiary support is creatively interwoven and presented in a  manner that supports the writer?s position and perspective on Healing Hospital concepts and patterns. Demonstrates integrative comprehension and thoughtful application of concepts surrounding the Healing Hospital and circumstances involving application in real world situations. Presentation of material and components include expanded and unique perspective relative to Healing Hospital patterns and value.48.00/48 30.0 %Coverage of subject matter. Subject matter is absent, inappropriate, and/or irrelevant. There is weak, marginal coverage of subject matter with large gaps in presentation. All subject matter is covered in minimal quantity and quality. Comprehensive coverage of subject matter is evident. Coverage extends beyond what is needed to support subject matter.30.60/36 20.0 % Organization and Effectiveness 7.0 %Thesis Development and Purpose Paper lacks any discernible overall purpose or organizing thesis and/or main claim. Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear. Thesis and/or main claim are apparent and appropriate to purpose. Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose. Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.7.14/8.4 8.0 %Argument Logic and Construction Statement of purpose is not justified by the conclusion. The conclusion does not support the thesis and/or main claim made. Argument is incoherent and uses noncredible sources. Sufficient justification of thesis and/or main claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of thesis and/or main claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. Argument shows logical progression. Techniques of argumentation are evident. There is a smooth progression of thesis and/or main claims from introduction to conclusion. Most sources are authoritative. Clear and convincing argument presents a persuasive thesis and/or main claim in a distinctive and compelling manner. All sources are authoritative.8.16/9.6  5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use) Surface errors are pervasive enough that they impede communication of the meaning. Inappropriate word choice and/or sentence construction are used. Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register); sentence structure, and/or word choice are present. Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used. Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used. Writer is clearly in command of standard, written, academic English.5.10/6 10.0 %Format 5.0 %Paper Format (Use of appropriate style for the major and assignment) Template is not used appropriately, or documentation format is rarely followed correctly. Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. Appropriate template is used. Formatting is correct, although some minor errors may be present. Appropriate template is fully used. There are virtually no errors in formatting style. All format elements are correct.5.10/6 5.0 %Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment and style) No reference page is included. No citations are used. Reference page is present. Citations are inconsistently used. Reference page is included and lists sources used in the paper. Sources are appropriately documented, although some errors may be present. Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and citation style is usually correct. In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error.5.10/6 100 %Total Weightage 109.20/120

Brand Development For Educational Services

Brand Development For Educational Services Edumentor Educational Services, is an organization operating in its 6th year and is engaged into providing comprehensive, result oriented entrance test preparation for graduation level management courses (BBS/BFIA/BBA/BBE) at various institutes. The USP of the company is its extensive promotional strategies being implemented by the MBA Interns. Over these years, EduMentor has been able to grab a niche for itself in this highly competitive industry as it has always been focuses on product quality and delivery. A major emphasis is on the BBS/BFIA courses at Shaheed Sukhdev College of Business Studies (CBS), University of Delhi, as this is the best institution in the south East Asian Region for the same .The other institutes are the likes of IP University, Symbiosis etc. This year the company has expanded its horizon by introducing coaching for five new courses i.e. HM (Hotel Management), Mass Communication, Law, B.e.Led (Bachelors in Elementary Education) and CA (Charted Accountancy). Since students get only approximately 2 months to prepare for all the entrance tests, the institute begins its initial batches barely a day after the 10+2 examinations. Also, unlike the competition which consists of major players from the CAT/CA/CS market of other preparatory institutes, like Career Launcher, IMS, P.T. Education, BBA/BBS/BBE/BFIA is the core competency that EduMentor deals in, hence it basically operates seasonally, from about 2 months before the XIIth examinations, to about 12weeks after the same. But now this year with the launch of CA (Charted Accountancy) CPT preparation course, the company plans to operate annually. For other new courses and along with the existing ones the rest over year is spent in refining the course material, and conducting career counseling sessions at various schools (70 schools covered last year) which also provide a database of students which can be used later for over the Phone counseling, sales calls and information regarding free sessions and form dates. The role of the MBA program interns is critical to the complete process. The interns are taken in batches so that one batch works the first half of the critical activity which is the recruitment of a huge ground level workforce of associate level workers Primarily, this team of second batch interns is divided into two groups, the counseling team, that is responsible for career counseling at the respective centers and over the phone counseling of students and parents , which the author was a part of. The second group handles the vital component of the Board Centre activities. This activity aims at maximizing the promotion efforts to the core target audience, i.e., class XII students (mainly commerce stream). During this activity, 350 board examination centers were located by various methods by the team, and compiled onto a list of centers that is divided into North Delhi, South Delhi, East Delhi West Delhi. These zones are handled by zonal managers, under who up to 12 managers handle 4-5 board exam centers each. Each Zonal manager is responsible for building a team under him, which works on the D day i.e. the Board Examination day. 1.1 Company vision: EduMentor was started with the intention of providing specialized coaching to the students who wish to seek admission in BBS / BBA / BBE. Aim was not just to open a coaching institute but rather to create a Knowledge Hub where students are the top priority. That is the reason why our faculty consists only of those who have been to the best in the field of BBA/BBS/BBE, making us ‘The Only Specialist BBA/BBS/BBE Entrance Coaching Institute†. At EduMentor our core competency lies more in mentoring our students with those skill-set and weapons of education with the help of which they can easily fight their own battles and win them in the long run. Students come and go year by year but every year a lot of students are referred by old students making EduMentor. 1.2 Purpose, Scope, and Limitations of Project: Purpose: The purpose of the project is to get an overall idea about the marketing of EduMentor Educational Services. It aims at developing the promotional and business development strategies of the company after thoroughly analyzing the same of the competitors. As the aspects of this project are multidimensional so is its purpose. It will take into consideration the mutual benefit of the company coupled with gaining some practical knowledge about the Education market their overall marketing strategies processes. Value-addition to the Company Find out the various products and courses present in the industry Find various promotional and business development activity being undertaken by the company and the its competitors Make company know the best products, methods and practices present in the market and develop strategies accordingly. Find out the positive and negative aspects pertaining to specific area of operations. Suggest the company the best possible scheme coupled with awareness and timing of benefit. Overall business development of company in terms of revenue and value enhancement and making the company operations more efficient and effective for long term benefit. Academic Benefits: Got an insight of educational products and gain through knowledge of various promotional strategies. Real time experience of interacting with perspective customers and convert them into real customers. Real time experience of doing a market research practical experience in convincing the end-users to fill up the questionnaire Handling a team and act as a leader giving that winning edge which would not have come naturally Scope of Project: The objective of the project includes, the organizational Development at EduMentor Educational Services. EduMentor had entered the market of educational services 6 years back, so the basic aim of this project is Business Development that is generating business for them by attracting students year-by-year by virtue of its product and ensuring effective operational accuracy across all its centers. This would include structuring of the entire business so as to increase the efficiency of the work done at EduMentor. The project would enable EduMentor in Business development of the educational packages by reaching to the maximum number of students. Also it aims at developing promotional strategies (by keeping in mind the requirements of target audience and moves taken by the competitors) to increase conversion of students into these programs. The project will also help in measuring the students preferences for EduMentor educational package and how best EduMentor can come up with an educational package that meets the need/expectation of students based on the survey that will be done. Limitations of the Study: As this project undertaken includes a lot of activities and is very vast so considering the accuracy of all the aspects as required by the study is a major limitation. However, every attempt will be made to overcome any flaw which might occur due to this. Certain other factors which can form drawbacks to the conclusions of the project are: a) Reach The company covers Delhi NCR region, it doesnt go beyond the boundaries of our national capital, hence expansion is limited. b)Finance issues The company is not funded by outside source and due to this problem it has limited resources to offer during various Business deals which cater to improper results at the end of the season for the organization. c) HR issues The company doesnt have enough HR‟s to manage out the activity in spite of the fact that hiring of summer interns from prestigious colleges like ICFAI Hyderabad Gurgaon provides a little edge in management, still occurrence of numerous loopholes tend to occur. d) Work Definition The results and conclusions of the project cannot be generalized as the area of work assigned to me is restricted to the north zone (as Center Management) and NOIDA Zone (as Zonal Manager). 1.3Methodology:  § Ghost shopping In order gain insights of the strategies of competitors a study was conducted to gain knowledge about the business model of various competitors like Career Launcher and IMS and develop competitive promotional strategy for EduMentor accordingly and thus be the best among a few.  § Relation building Interacting with class XII students and their parents in order to get an idea of what all they expect from an institute preparing for BBA/BBS/BBE entrance exam and also to brief them about various options one has after XII. This is done by: e) Conducting counseling in various tuition centers f) On the day of the Board exams, we interact with the parents, do short term counseling and give them brief knowledge of our product and the services we offer.  § Market research The help of a questionnaire would be taken if necessary.  § Business development strategies As a part of business development strategy various activities like Board center activity was conducted throughout Delhi in order to reach the target audience. On the day of the Board exams, we interact with the parents, do short term counseling and give them brief knowledge of our product and the services we offer Also SPD (Sample Paper Distribution) forms an integral part of BCA in order to generate awareness among the target audience. The Board Center Activity is the biggest marketing tool of the organization. CHAPTER 2 PRODUCT DETAILS (STAGE 1) BROAD VIEW: PRODUCT AT EDUMENTOR EduMentor was established with the goal of providing specialized coaching to the students who seek admission in top colleges for the courses like: BBS (Bachelor of Business Studies) BBA (Bachelor of Business Administration) BBE (Bachelor of Business Economics) BELED (Bachelor of Elementary Education) HM (Hotel Management) LAW CA-CPT (Charted Accountancy Common Proficiency test) ENG (H) (Common Admission test for English hons (CATE)) At EduMentor the core competency lies more in mentoring the students to the right path of education than merely preparing them to achieve the best results. The product mainly encompasses management courses at the under graduate level. The three major courses which are offered are BBA, BBE and BBS. Providing coaching for these three courses forms the product for EduMentor along with mentoring students for the same. All the courses are three full- time professional degree courses. A BBA/BBS degree provides adequate learning of managerial skills and knowledge of business activities to the students. However, BBE (bachelor of business economics) is a management degree which lays emphasis not only on the management skills but also helps the students to get adequate knowledge about the economy and its functioning. All the three courses have been designed so as to groom professionals for future, rather than mere academicians or â€Å"degree holder†. The course has kept in consideration the needs of the industry, so that students are job ready after their graduation unlike in the traditional sources where they are required to undertake additional professional courses to find a job. The approach to learning is a very practical one, complete with industry case studies, role plays and a lot of industry interaction. EduMentor provides coaching for undergraduate management courses. The primary programs being: BBS (University of Delhi) BBE/BFIA (University of Delhi) BBA (I.P. University, Symbiosis Pune, Christ Bangalore etc.) The Newly launched programs being: BeLed (University of Delhi) HM (I.P. University, Symbiosis Pune, etc.) CATE (University of Delhi) CA CPT (Institute of Charted Accountants of India) LAW (Various Universities throughout India) MASSCOMM (Various Universities throughout India) 2.1) BBS:BACHLOR OF BUSINESS STUDIES It is the prime pitch made by EduMentor; the company pitches itself to be the only specialist institute for its entrance coaching. BBS is a professional degree which has been designed on the same pattern as MBA programs. The subjects for the course are taken up from the curriculum of best ranking MBA colleges in India. During the two years or 4 semesters of BBS, students study the basics of all functions of management namely finance, marketing, human resource and specialize in one of these in the final year. BBS is an outstanding general management program, the curriculum for BBS is rigorous, flexible, and continually enriched with the latest developments in management theory and practice. The academic calendar is based on six semesters each six months in duration, followed by the University examinations. The Bachelor of Business Studies program enables graduates to think conceptually and adapt to change. In particular, the program is designed to: Develop intellectual and interpersonal skills Emphasize the broad economic, financial and managerial dimensions of dynamic business environment Facilitate the integration of academic knowledge and practical work experience Foster a high degree of professional competence in a specialist area Produce innovative and creative graduates Produce graduates who are motivated to continue lifelong learning and who cope effectively with change. Graduates of the Bachelor of Business Studies degree can look forward to a broad range of career opportunities in the dynamic and competitive environment of todays business world. 2.2) BBA: BACHELOR OF BUSINESS ADMINISTRATION BBA aims at transforming a student into a corporate personality. This course with its intensive syllabus and a wide range of value addition modules enables the student to aspire for higher studies in premium business schools and India and abroad. Being a professional course it ensures a healthy balance between theoretical foundation and practical exposure to the present day business world. A quality BBA program offers more skill enhancement and practical knowledge than usual degree courses. Like an MBA program, learning through case studies, group activities, project writing, presentations, summer internship, etc. form an integral part of a BBA program. BBA graduates have an edge over others and are sought after by the industry owing to the exposure the course offers to operational environment in the field of Business. Most of the BBA programs require a candidate to pass in Class 12 / HSC examination. Some of the institutes may demand minimum marks of 50% in class 12 as an eligibility to pursue the program. However, students who have appeared their H.S.C examination and awaiting their results are also eligible to take these tests. 2.3) BBE: BACHELOR OF BUSINESS ECONOMICS BFIA: BACHELOR OF FINANCIAL AND INVESTMENT ANALYSIS Economists study the optimum use of financial resources for the success of an organization to increase productivity. They study production, distribution and consumption of goods and services on the application of economic policy in particular area such as finance, labor, agriculture, energy and health. The program- Bachelor of business economics is designed to develop broad business analytical skills as well as the technical knowledge required within the economics and finance environment. You will focus on the application of economic, finance and statistical theory to common business problems. Furthermore, class presentations, simulations and group assignments are used extensively to develop essential personal qualities including clear thinking, resourcefulness and the ability to work in a team and perform under pressure. As a BBE graduate one is expected to gain the necessary conceptual abilities, analytical skills and knowledge to equip one for a variety of professional career opportunities in industry, commerce or government service. In BBE the student verifies and reports how something is put into practice. As well as in the ability as in the activity the deepening of knowledge is the core factor. The students have to acquire an insight in the different functions that can be distinguished in a company, such as production, logistics, finance, marketing, informatics, control, etc. Future business economists are to be educated to deal with company problems in an integral way. Special emphasis is placed on ensuring the students qualifications for the job market and providing them with the necessary skills for academic research and further studies. As far as BFIA is concerned most management programs in a developing country are industry specific. Finance is one such area, which also happens to be an important subject, especially in todays global scenario. The rationale behind this course is to introduce students to the subject before they take it up at the MBA level as an elective. Furthermore, the thrust of the programs is on exposing the students to real time business problems, through three years of rigorous industry training, which runs simultaneously with theory classes. They are sent to Housing Finance Companies, Chartered Accountancy Firms and even to the Stock Exchange Board for experience. This course is meant for students who are keen on working in the core areas of finance, mainly with investment companies, capital markets, foreign exchange dealers, banks, mutual fund operations, insurance sector or finance companies. USP: Hard core finance content 30 Papers covered in six semesters. The opportunity for hands on training with our industrial partners. The papers covered in this course range from introduction to business and finance, to focus on areas like corporate taxation, auditing, corporate restructuring, merchant banking, investment analysis, portfolio management, etc. Pre Admission forms are not accepted. NEW PRODUCT LAUNCH THIS YEAR 2.4) B.El.Ed: BACHELOR OF ELEMENTARY EDUCATION The Bachelor of Elementary Education (B.El.Ed.) program is a four-year integrated professional degree program of Elementary Teacher Education offered after the senior secondary (class XII) stage of school. Conceptualized by the Maulana Azad Centre for Elementary and Social Education (MACESE) of the Department of Education, University of Delhi and launched in the academic year 1994-95, the program is an attempt towards fulfilling the need for professionally qualified elementary school teachers. B.El.Ed. is designed to integrate the study of subject knowledge, human development, and pedagogical knowledge and communication skills. Both professional and academic options are available to students who graduate with a B.El.Ed. Degree. The program aims to produce graduates of high caliber in the field of teacher education. A lot of effort is spent in the training of students and giving them a supportive and stimulating environment. A good number of students have been placed in government and private schools as professionally qualified elementary school teachers. Others are pursuing post-graduate studies and research in disciplines like education, linguistics, psychology, languages, history, social work, sociology, mathematics and political science. Many B.El.Ed graduates are pursuing research in educational studies in Central Universities. Some of them are working as teacher educators. 2.5) HM: HOTEL MANAGEMENT The boom in the tourism industry has resulted in the immense growth of hotel industry in India. The hotel industry promises a bright future for anyone who wishes to take up a career in this segment. The students opting for hotel management career courses must have an affinity towards socializing and understanding the needs of the people. As hotels fall under the service industry, the motive of hotel management courses in India is to prepare the students to face the challenges of this competitive world. As far as tourism industry in India is concerned, it is attracting tourists from across the world and this definitely calls for quality hospitality. Hotel Management as a Career Option Hotel management is one of the most interesting career options in the contemporary job market. Career training from a recognized and reputed hotel management institute is just an icing on the cake. In India there are many hotel management institutes and colleges which provide hospitality or hotel management courses. Hotel Management Course Admissions These hotel management courses make one aware of the operating-sections of the hotel industry like front office, general operations, sales and marketing, food and beverage, service keeping and catering. Candidates seeking admission to the hotel management courses in India need to pass their 12th standard examination with English as a subject. Students with a bachelors degree from any recognized university may also join some of the management training schemes offered by various institutions. Admission depends on the performance of the students in the written admission test, personal interview round and group discussion session. The time duration of the courses offered by several institutes may vary from six months to three years. Hotel Management Course Scope Hotel management job opportunities exists both in the private and public sector. One can look for various openings available in the hotels of the nation. Most of the hotels in India offer lucrative pay packages to the suitable candidates. The jobs offered are satisfying as well as highly rewarding. 2.6) CATE: COMMON ADMISSION TEST FOR ENGLISH (H) The Common Aptitude Test for English (CATE) for admission into the highly sought after B.A English (Honors) program offered by the Delhi University (DU). According to the CATE-2010 information bulletin, teachers of English at DU feel that a candidates good performance in the Class 12 English examination does not necessarily mean that they have an aptitude for studying English Literature. Earlier, the entrance tests for admissions to the English Honors course offered by colleges at DU were all conducted individually by the colleges themselves. The university administration had decided to change the system as it was believed that too many English entrance tests would put excessive pressure on candidates. 2.7) CA CPT (Common Proficiency Test) It is an entry level test for Chartered Accountancy Course. It is a test of four subjects i.e. Accounting, Mercantile Laws, General Economics and Quantitative Aptitude. This test is of 200 marks. This test is divided into two sessions of two hours each: A Simplified Entry to the Chartered Accountancy Course CPT will replace existing Professional Education (Course-I) which requires 10-month study period followed by an exhaustive theoretical examination. CPT is an objective type test to be held every February, May, August and November. This will reduce long waiting for entry to the chartered accountancy education and training. Common Proficiency Test will be objective type multiple choice based examination. Candidates will be allowed to opt for Hindi medium Question Paper Booklet for answering the questions. Detailed information will be found given in the Information brochure. PROGRAMMES OFFERED The BBS/BBA/BBE program is offered in two formats: Classroom Correspondence (Till last year) Table 1 Features Classroom Correspondence Program Program Basic Reference Material Yes No Classroom Training Yes No Class Assessment Tests Yes No Comprehensive Tests Yes No Simulated Tests Yes No Competitive Test Ranking Yes No GD PI Training Yes No The company provides a specialist coaching for the management courses, substantiating the claims with excellent course material, results and the best faculty pool from the industry. The advantage of being a firm of CBS alumni initiative provides it with extensive knowledge of the product and process forming the core advantage for the company. CHAPTER 3 SEGMENTATION, TARGETING AND POSITIONING 3.1SEGMENTATION The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will consider when defining market segments. At EduMentor, the kind of segmentation that is done is, segment marketing, based on a) Nature of school, i.e. public or private schools. Segmenting schools on the basis of its ownership, so that economically less privileged students of government schools can also be targeted, is unique to only EduMentor. No other player in the market, cater to the untapped potential of government school students. b) The segmentation can also be done on the basis of subjects studied at the +2 level. Like on the basis of stream: commerce, Science and humanities. Though student from any stream can apply for these entrances, but the target market becomes a little specific when considering commerce students, because often these entrances and other related courses are the first choice for them. Likewise, even within commerce students, the market can be segmented on the basis of subject mathematics, studied at the +2 level. Mathematics is essential for the entrance exam of BBE; hence, the students with commerce with maths can be motivated in that direction. 3.2TARGETING Targeting is the second stage of the SEGMENT Target POSITION (STP) process. After the market has been separated into its segments, the marketer will select a segment or series of segments and target it/them. Resources and effort will be targeted at the segment. Since BBS is a management related course it is a primary option for commerce students, so the biggest target students for the organization is students with commerce background. Humanities are going out of fashion, and the courses like Mass Communication and Hotel Management have tests on same pattern as of BBS. So, BBA training can help a student aspiring to clear a Mass Communication entrance test and also BBA entrance, like a backup option. After the primary data collection, the strategy used to reach to the prospective customers was done on the following segmentation. 3.3POSITIONING The organization has managed to form a niche for itself, in presence of strong competition from established players in the market. The positioning of the brand has been done from the very beginning, on two important propositions: The organization being the only institute for providing specialized coaching to the students who seek admission in BBS / BBA / BBE. That is the reason why the institutes faculty consists only of those who have been to the best BBA/BBS/BBE MBA institute making us „The Only Specialist BBA/BBS/BBE Entrance Coaching Institute‟. At Edumentor, the core competency lies more in mentoring the students to the right path of education than merely preparing them to achieve the best results. The core team comprises of alumni of Shaheed Sukhdev College of Business Studies and the leading MBA institutes which enable the organization to guide the students, the right things at the right time. Plus, the team, being CBSites, are more aware of the changes which have taken place in the pattern of the written test, GD and PI over the years. In fact, the core team consists of members who are involved in suggesting ways of improvement in the selection process at CBS in capacity of being Alumni of Shaheed Sukhdev College of Business Studies. Hence the STP (Segmentation, Targeting, and Positioning) for EduMentor can be summarized as follows: 3.47 Ps @EduMentor The top most players for undergraduate management coaching is I.M.S. in Delhi with maximum number of enrolments in various consecutive years, so methodology used by the I.M.S was analyzed so as to understand the need of the market and develop the strategies for EduMentor. PRODUCT: The main product of EduMentor is coaching in BBS/BBE/BBA. It has expanded its horizon by diversifying its portfolio covering various undergraduate entrance exam coaching. The undergraduate coaching product comprises of:- BBA/BBA/BBE entrance coaching CLAT : LAW entrance coaching Hotel Management Bank PO Media Fashion B.El.Ed CA CPT PLACE: EduMentor has its centers all over Delhi with a strong distribution channel. The centers are located all over Delhi are easily accessible making it a suitable option for the target audience. The centers are all located at prime locations providing it a higher visibility over the competitors. 13EduMentor Educational Services. PRICE: The price of EduMentor is slightly higher as compared to the other players present in the market. It reflects that EduMentor charges a premium on its price in lieu of its brand value and the market holding. The price of EduMentor varies from one zone to another depending on the demographic factors (mainly income) depending on affordability of the product at the place as well as the competition in that region. The pricing strategy forms the main part of competitor analysis as some segments of the market are price sensitive and respond sharply to the price variations in the market. The price for coaching in Delhi is kept at Rs.12, 500 by EduMentor PROMOTION: EduMentor being a zonal level player enjoys high brand awareness in Delhi and NCR region. The agenda of promotion for the company is to make the audience aware of the product offerings and remind them about them being the market leader. Due to Financial back-up, various ways used by them to do the promotion are:- Mobile ads (bulk SMS) IP College Activity Board Centre Activity Edupro(Ex-Student Referral Program) PEOPLE: Workforce at Edumentor comprises of very few permanent employees and because this company operates seasonally so major chunk of workforce constitutes of 45 MBA interns for three months. This team represents Edumentor in its peak season PROCESS:

Louisa May Alcott’s Little Women as a Moral Guide Essay -- Little Wome

Louisa May Alcott’s Little Women as a Moral Guide Little Women was published in 1868, just a few short years after the Civil War that had devastated the country came to an end. People across the nation were trying to come to terms with emancipation and its implications, and many felt somewhat lost after witnessing the gruesome ideological struggle. In Little Women, Louisa May Alcott attempts to guide the nation’s children through this delicate period of social upheaval by giving them a moral guide to follow. The novel follows the four March sisters in their journey towards adulthood, but in the process, Alcott attempts to inculcate morals into the minds of the readers who are also struggling through the formative years of their lives. She does this by illustrating the moral trials and triumphs of the March family. Although these girls are all basically good at heart, each has a flaw she struggles to overcome. By highlighting their defects as well as their assets, Alcott allows the reader to sympathize with the March girls, and because the Marches try so hard to correct their flaws, the reader is inspired to correct her own faults. Little Women is obviously a piece of didactic literature, but Alcott believes its message will be better received if the audience actually enjoys reading it. She sets her novel up as a behavioral guide for her young readers in the preface, in which she hopes that it will be both entertaining and morally instructional for the reader: Go then, my little book, and show to all That entertain and bid thee welcome shall, What thou dost keep close shut up in thy breast; And with what thou dost show them may be blest To them for good, may make them choose to be ... ... she does not teach girls that they are inferior to boys. On the contrary, Alcott bluntly expresses her frustration regarding the gender prejudices of her society. While Alcott could not reform the minds of her contemporaries, she could mold the minds of her young readers by giving them a moral guide to follow. Thus, Alcott encourages children to model their own behavior after the March sisters, who try very hard to improve themselves, and succeed despite their imperfections. By presenting these moral struggles to the reader, Alcott encourages them to bear their burdens as gracefully as Beth, Amy, Jo and Meg do. Works Cited Alcott, Louisa May. Little Women. Ann Arbor: Tally Hall Press, 1997. Armstrong, Frances. â€Å"‘Here Little and Hereafter Bliss’: Little Women and the Deferral of Greatness.† American Literature 64(3). September, 1992. pp 453-474. Louisa May Alcott’s Little Women as a Moral Guide Essay -- Little Wome Louisa May Alcott’s Little Women as a Moral Guide Little Women was published in 1868, just a few short years after the Civil War that had devastated the country came to an end. People across the nation were trying to come to terms with emancipation and its implications, and many felt somewhat lost after witnessing the gruesome ideological struggle. In Little Women, Louisa May Alcott attempts to guide the nation’s children through this delicate period of social upheaval by giving them a moral guide to follow. The novel follows the four March sisters in their journey towards adulthood, but in the process, Alcott attempts to inculcate morals into the minds of the readers who are also struggling through the formative years of their lives. She does this by illustrating the moral trials and triumphs of the March family. Although these girls are all basically good at heart, each has a flaw she struggles to overcome. By highlighting their defects as well as their assets, Alcott allows the reader to sympathize with the March girls, and because the Marches try so hard to correct their flaws, the reader is inspired to correct her own faults. Little Women is obviously a piece of didactic literature, but Alcott believes its message will be better received if the audience actually enjoys reading it. She sets her novel up as a behavioral guide for her young readers in the preface, in which she hopes that it will be both entertaining and morally instructional for the reader: Go then, my little book, and show to all That entertain and bid thee welcome shall, What thou dost keep close shut up in thy breast; And with what thou dost show them may be blest To them for good, may make them choose to be ... ... she does not teach girls that they are inferior to boys. On the contrary, Alcott bluntly expresses her frustration regarding the gender prejudices of her society. While Alcott could not reform the minds of her contemporaries, she could mold the minds of her young readers by giving them a moral guide to follow. Thus, Alcott encourages children to model their own behavior after the March sisters, who try very hard to improve themselves, and succeed despite their imperfections. By presenting these moral struggles to the reader, Alcott encourages them to bear their burdens as gracefully as Beth, Amy, Jo and Meg do. Works Cited Alcott, Louisa May. Little Women. Ann Arbor: Tally Hall Press, 1997. Armstrong, Frances. â€Å"‘Here Little and Hereafter Bliss’: Little Women and the Deferral of Greatness.† American Literature 64(3). September, 1992. pp 453-474.

Claudio and Heros Relationship in Shakespeares Much Ado About Nothing

Claudio and Hero are the idealised Elizabethan couple in the book because of the patriarchal society that the story is based on. This is because Hero is shown as a weak and powerless young woman while Claudio is described as a powerful and honourable man. In the wedding Claudio decides to shame her and says ‘There, Leonato, take her back again Give not this rotten orange to your friend’. Even when Hero is being insulted and accused of being a prostitute she does not defend herself and says ‘Is my lord well, that he doth speak so wide?’ Instead of defending herself she asks if Claudio is alright which displays a sign of weakness in her. Claudio and Hero’s relationship started off at love at first sight therefore they did not know each other when they fell in love which was bad because if only Claudio knew Hero better than he would not have to worry about the lies that entered his ear. When Claudio is tricked into believing Hero was going out with someone else he says ‘If I see any thing tonight why I should not marry her tomorrow in the congregation, where I should wed, there will...

Keeping the Family Together in A Raisin In The Sun Essay -- Lorraine H

Keeping the Family Together in A Raisin In The Sun   Ã‚  Ã‚  Ã‚  Ã‚  What a loving mother! Lena Younger, or Mama, is nurturing and supportive when it comes to raising and maintaining a family. Personally speaking, being nurturing means to love, care for, and show concern over someone. Analyzing Mama’s relationships with family members can show us her view on parenting and ultimately show us her devotion to her family. In A Raisin in the Sun, by Lorraine Hansberry, Mama is a nurturing mother who cares for and protects her family in her struggle to keep them unified.   Ã‚  Ã‚  Ã‚  Ã‚  Not only does Lena Younger protect Travis from getting yelled at by his mother, but also she protects his feelings. At this point in the play Mama’s nurturing attitude is seen through her defending Travis from the authority of his mother. On one occasion Travis gives his grandmother a gift, a hat which he is very proud of. At the sight of her gift the rest of the family breaks out in laughter. Without skipping a beat Mama’s nurturing bursts out. She quickly snaps, â€Å"What’s the matter with you all! This here is a beautiful hat!† (Hansberry 1433). To me this can be seen as commanding respect for Travis. By automatically respecting Travis, the family could be brought closer together and could display a sense of equality. Mama is a loving, nurturing woman and her interactions with her grandson express this point.   Ã‚  Ã‚  Ã‚  Ã‚  Mama’s most blatant act of unification of this family is centered around Travis. Upon coming back to t...

History Harley Davidson

In 1903, William Harley-Davidson, Arthur Davidson, Williams Davidson, and Walter Davidson started Harley-Davidson in a 10Ãâ€"15 shed in their backyard in Milwaukee, Wisconsin. Production started with three motorcycles in 1903 and increased to 8 in 1908. In 1969, AMF Incorporated acquired Harley-Davidson Motor Company and expanded capacity from 15,000 to 40,000 motorcycles. Harley-Davidson, Incorporated was formed in 1981, when it was purchased from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Incorporated became a publicly held company. The new management installed a just-in-time inventory system to reduce inventories and improve total quality. With a new quality focus Harley-Davidson began to invest heavily in research and development. In one year the new Harley-Davidson management reduced the break-even point by 18,000 motorcycles. Management's focus on efficiency in production and improvements in quality resulted in increased demand and a production capacity of 100,000 motorcycles in 1995. Harley-Davidson operates in two segments Motorcycles and Related Products, and Transportation and vehicles segment. Total net sales for the first nine months of 95 were $1.3 billion, an increase of $174.1 million from the first nine months of 1994. Net sales increased in both the Motorcycles segment and the Transportation Vehicles segment. Demand for motorcycles is continuing to increase at a rate faster than supply for most of the markets in which Harley-Davidson competes. Parts and Accessories market should grow at a rate similar to the annual growth in motorcycle market. From its beginning in a shed at turn of the century, Harley-Davidson has survived the Great Depression, two world wars and a manufacturing revolution to become a company with products so valued and sought after that they are a way of life for many owners (Wheelen). Organization†s Vision, Mission, and Objectives The Harley-Davidson's vision is as follows: â€Å"Harley-Davidson, Incorporated, is an action-oriented, international company-a leader in its commitment to continuously improve the quality of profitable relationships with stakeholders (customers, dealers, employees, suppliers, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders' interests through the empowerment of all employees to focus on value-added activities.† Harley-Davidson's mission statement is as follows; â€Å"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments†(Harley-Davidson Home Page). The mission statement shows that the focus of the organization is on customer satisfaction and growth. Harley-Davidson's statement of company philosophy contains a separate list of the values of the organization. The values listed in this statement are, â€Å"Tell the Truth, Be Fair, Keep your Promises, Respect the Individual, Encourage Intellectual Curiosity†(Values). The objectives of the both the Motorcycle and Transportation Segments are listed below:  · Double production capacity to 200,000 motorcycles annually by 2003.  · Increase the number of women who purchase motorcycle-riding apparel.  · Gain entry in to the performance motorcycle industry and increase the sales of the newly acquired Buell Motorcycle Company.  · Increase international market share by increasing the number of foreign dealers and improving the foreign channels of distribution.  · Increase the availability of credit and lower the cost of credit for both the retail customer and the Harley Davidson Dealer.  · Improve customer satisfaction and improve communication with European stakeholders by increasing dealer service competencies. Mr. Richard Teerlink age 59 joined Harley-Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President, and he was named Chief Executive Officer in 1989 (Wheelen). Mr. Teerlink is also on the Boards of Directors of Johnson Controls, Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley. His focus is on the importance of establishing mutually beneficial relationships with all of stakeholders has served the company well in the past. Teeklink believes that top management is responsible for creating an operating environment that can allow continual learning (Harley Davidson Home Page). Unlike the traditional executive leader who is focused on structure and strategy, Teerlink thinks about the operating environment in less tangible ways. Teeklink has a quality focus and has initiated a just in time inventory system along with a value-added approach to manufacturing (Wheelen). In addition to the focus on a quality product, Teeklink is also focused on growth and corporate governance, which is reflected in the company†s vision. In a speech at Yale University Teerlink said that, â€Å"the Motor Company expects its market share to be bolstered by increased production in the next few years. Teerlink stated the company expects to produce 200,000 units annually by the year 2003, compared to about 100,000 in 1995. Teerlink added in his speech, â€Å"We have not found any reduction in the demand for Harley-Davidson,†. He said the Milwaukee firm had close to 50 percent of the 651cc-and-above U.S. motorcycle market. Teerlink also said that almost 30 percent of the company's motorcycles are traditionally sold outside the United States. â€Å"Harley-Davidson seeks a patient and careful approach to overseas expansion. It's our intention to be very successful in all markets,† Teerlink added. â€Å"We are taking time to develop markets, rather than just going in and putting a dealer on every corner and have them sell motorcycles. Because we're capacity-constrained, we've been losing some market share, but we're not losing market share because people don't want to buy our product.† According to Teerlink, Harley-Davidson now has distributors in Peru, Singapore, Indonesia, South Africa and other emerging markets. He said Harley-Davidson had no immediate plans to diversify beyond its traditional strength in large-displacement motorcycles. Teerlink also noted that women now make up about eight percent of new Harley-Davidson buyers, as opposed to only two percent in the past (Online Magazine).

IKEA’s brand Essay

Due to the recent uproar in German media, IKEA’s brand and image are being-Â «rimshed, and I believe IKEA needs to respond to this situation immediately. IKEA’s supplier, Rangan Exports, haJviolated its supply contracts by using child labor for the production oflndian rugs, and such media exposure could lead to sizeable long-term problems such as disruptions in supply and sourcing, lost sales and profits, and reputation risk. I have applied 4 key decision-making criteria to the alternatives IKEA could employ to rectify this situation (Exhibit 1). Above all, since IKEA has been linked to various environmental/social issyes in the past, it should take a proactive stance on the issue of child labor by participating in the media. Without such action, IKEA runs the risk of hurting its image, potentially leading to a cut in its bottom line and slog growth opportunities (Exhibit 2). When looking at the first two alternatives, IKEA could deal with the issue of child labor through its own relationships with suppliers by forming a New Initiatives Steering Committee to manage the issue of child labor. On the other hand, IKEA shares a very important relationship with its suppliers and has many issues to manage on a day-to-day basis, like development and innovation (Exhibit 3). It is very likely that other issues, like child labor, could be overlooked from time to time. For instance, despite IKEA’s past initiative of adding an addendum to its supply contract, Rangan committed a breach of contract by utilizing child labor. For the third and fourth alternatives, IKEA could also step back and allow Rugmark to monitor the use of child labor on its behalf. By joining hands with Rugmark, IKEA would be able to re-emphasize its spirit of responsibility and increase consumer confidence. In addition, Rugmark is an Indo-German organization and such an association could help boost their image and sales in Germany, which account for 30% of total sales. In all the alternatives stated previously, IKEA needs to determine if it should terminate its contract with Rangan or not. If IKEA keeps Rangan on board, it will eliminate supply disruptions and prevent a drop in sales. However, sourcing a new supplier will send a stronger message to other suppliers about the consequences of breach of contract and the division will avoid future costly media outbreaks. For the last alternative, IKEA could withdraw from the Indian rug industry, because it accounts for a tiny part ofiKEA’s turnover. However, Indian rugs are complementary products to other IKEA product lines and discontinuing them would take away from the full line of products. Also, by retracting from the Indian carpet industry and not dealing with the issue of child labor, IKEA’s image as a socially responsible company could be tainted.